Vodafone is running an augmented reality (AR) game across London as part of a promotional Apple giveaway, and it’s powered by blockchain technology.

The game, called Find Unlimited, requires players find and interact with “Vatoms,” unique, non-fungible tokens (NFTs) generated by and stored in a blockchain operated by startup BLOCKv.

Vodafone Litters London With Blockchain Tokens In New Augmented Reality Game