UK Fintech Primer Launches Open App Framework “Primer Connect”

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UK Fintech Primer Launches Open App Framework “Primer Connect”


 

Primer, a UK-based fintech, announced on Tuesday the launch of  Primer Connect, the company’s new open app framework which enables third-parties to build connections on Primer platform. The launch of Primer Connect comes just a few months after Primer raised £14 million through its Series A funding round, which was led by Accel.

According to Primer, Primer Connect is a significant development and positions the company as a fully open, agnostic payments infrastructure for merchants wanting total control and flexibility across their payments services stack. Early participants include Klarna, Mollie, Worldline, Truelayer, GoCardless, Sift, Laybuy, Bridge, Banked, Fonoa, and others.

As previously reported, Primer consolidates payments stack with a unified API and supercharges your checkout with data-driven insights. The company is currently building out a payments API to bring “greater transparency to a merchant’s payment stack. The company further noted that it aims to reduce friction when adopting new payment methods as they come to market. Primer is also providing merchants with a single payment integration that manages the front-end checkout process and backend consolidation of payments services, including not just PSPs but also fraud providers and other third-party services in the future.

At the time of the Seedrs round, Paul Anthony, Primer Co-Founder and former Head of Solutions for EMEA at PayPal owned BrainTree, revealed:

“Primer centrally stores payment information, making recurring cross-processor transactions seamless. Our reporting and analytics enables merchants to see all transactions in one place, and we’re working closely with merchant finance teams in order to meet their requirements and stop them needing to log in to multiple PSP dashboards, which they literally do every day!”





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