Secondary Market Watch-List: March | Seedrs

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Secondary Market Watch-List: March | Seedrs


When investing, your capital is at risk.


Every month, we add more startups to our portfolio, and many of these are eligible for the Secondary Market, meaning you can buy and sell positions in high-growth, private businesses*. 

We’ve created this watch list to help keep you in the loop on startups that have been making strides, so when the Secondary Market is open, you can be ready with a strategy to diversify your portfolio. 

These three startups are currently on our watch-list:

Urban, formerly Urban Massage has raised over £9.3M on Seedrs over the years, from 1,580 investors, including a £5.8M round in August 2020 which overfunded by nearly 300%.

Designed for busy professionals in the city, Urban has built a one-stop-shop for relaxation and self-care, providing users with easily bookable massages, beauty treatments, personal training and more to their door in as little as 60 minutes. Urban simplifies the booking process, allowing wellness practitioners to boost their earnings on their own hours, and their own terms. From August 2018 to August 2020, Urban facilitated over 650,000 appointments for users, generating £43M in cumulative sales.

Despite the challenges of the Covid-19 crisis, the last 18 months have shown significant growth and product development for the startup. In 2020, Urban launched its new B2B service Wellpass – an innovative employee subscription service for wellness in a post-pandemic world. Wellpass gives employees at businesses of all sizes access to 50+ wellness services on the Urban app, including massages, beauty treatments, fitness sessions, mindfulness classes and more, keeping them happy and healthy even while working remotely.

Urban is live on the Secondary Market now, at an indicative valuation of £45.9M. There are limited sharelots available for purchase, starting at £0.86. View shares and updates here.

🗞️  Urban In the News

 ➤ Urban launches new employee wellbeing solution for remote teams – Dermolios

 ➤ British wellness app Urban raises €6.5 million, tripling crowdfunding target – EU Startups

 ➤ On-demand Wellness App ‘Urban’ Accelerates Bid To Become Holistic Wellness Platform – WellToDo

 ➤ Wellness app Urban triples crowdfund target to raises £6M – BusinessCloud


London and Lisbon-based Swogo was the first campaign ever successfully funded on Seedrs eight years ago, and has raised over £650K through 5 crowdfunding rounds since then. 

The world’s first automated cross-sell bundling solution for e-commerce companies, Swogo is helping hundreds of retailers worldwide increase their AOV and margin, through AI and machine learning. Swogo is already trusted by leading brands including El Corte Inglés, Decathlon, Sephora, Media Markt and British Telecom.

The startup recorded over £100K in profit in 2020, and a recurring revenue increase of 84% compared to 2019**. Although the pandemic posed its own challenges, the e-commerce market saw unprecedented growth in 2020, creating a unique opportunity for customer acquisition. 

Swogo is live on the Secondary Market now, at an indicative valuation of £7.7M. There are limited sharelots available for purchase, starting at £141.61. View shares and updates here.

🗞️  Swogo in the News

 ➤ Why Retail Giants Still Get Product Recommendations Wrong – TotalRetail

 ➤ Why Product Data Matters – The Retail Touchpoints Network

 ➤ Four Takeaways From NRF 2020: A CEO’s perspective – CSA


Named Buy-To-Let Lender of the Year in 2020 at the Mortgage Introducer Awards for the third year running, Landbay provides investors access to a flow of whole-loan high quality buy-to-let mortgages that can be securitised or held on balance sheet. With over 3,600 brokers on the platform, by November 2020 Landbay had completed £600M in mortgages. The mortgage lender won Deloitte’s Technology Fast 50 two years in a row, and was named one of Technation’s Future Fifty 2020. 

Landbay also recently partnered with one of the largest mortgage and protection networks in the UK, Primi Mortgage Network, allowing brokers in Primi’s network to access Landbay’s range of specialist buy-to-let mortgages to cater to portfolio and first-time property owners. The startup now has the mortgage funding, technology and capacity to grow significantly in the £250B mortgage market. 

Landbay is live on the Secondary Market now, at an indicative valuation of £55.3M. There are limited sharelots available for purchase, starting at £1.78. View shares and updates here.

🗞️ Landbay in the News

 ➤ Landbay launches buy-to-let calculator – Wealth Advisor

 ➤ P2P lenders feature among fastest growing companies – Peer2Peer Finance News

 ➤ Landbay teamed up with mortgage broker network to distribute its products – Business Insider

* Not all shares will be eligible for the Secondary Market and, even if they are, the ability to buy and sell shares will depend on demand. It can be difficult to find a buyer or seller, and investors should not assume that an early exit will be available just because a secondary market exists.

** Based on unaudited management accounts.

Michaela Salomon

Michaela Salomon

Campaign Support Team



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