While the hype surrounding the metaverse seems to have dwindled, some continue to believe in its use cases and potential for the future.
Cointelegraph reached out to Web3 professionals who argued that there are undeniable use cases for the metaverse in various industries like gaming, real estate and tourism.
Clement Chia, the co-founder of the Web3 entertainment group Imaginary Ones, said major brands could integrate real-world products on new technologies like the metaverse.
Chia shared that throughout their company’s journey, they were able to integrate brands like Hugo Boss and Samsung within its “Imaginary” ecosystem. Chia said:
“Users can now truly own their digital assets, thanks to blockchain technology which ensures transparency. Tokenization represents an evolution in the digital world, as it allows programming through smart contracts, opening up endless possibilities.”
Meanwhile, Samuel Huber, the CEO of metaverse-as-a-service company Landvault and social finance firm Matera, told Cointelegraph that their firm witnessed metaverse applications in tourism, real estate and sports.
Huber highlighted that organizations within the Gulf Cooperation Council (GCC) areas have been using the metaverse as a tool for “destination marketing.” Huber explained:
“The metaverse can be a great way for governments, organizations, and brands to showcase the region to a wider audience through virtual tours, historical showcases and events.”
Similarly, Huber said that the metaverse has been used to present real estate to potential buyers across the globe. “Digital twin technology and virtual reality allow people from all around the world to view properties from the comfort of their own homes.”
The Landvault CEO also said the firm has worked with many sports teams to create metaverse experiences.
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