European retailers and food manufacturers are maximising their efforts in food tracking to optimise transparency in the supply chain. A whole host of brands have activated blockchain technology to highlight the need for product and supply transparency that communicates safety and quality.

Looking after the supply chain

European supermarkets and manufacturers are striving to reduce the complexity and potential confusion of supply chains by implementing QR codes and product labelling. Carrefour and Nestlé are one collaboration that also now use blockchain to share product information on its Mousline instant mashed potato.

Supply chains are seeing a revitalisation in management and handling by offering detailed information on member profiles to increase certainty over the safety and quality of food.

Utilising blockchain-based applications also reduces the amount of time required to source comprehensive information on suppliers and communicate this back to shoppers. Unsurprisingly, at the top of the agenda, is removing contaminated food from our shelves. Blockchain is seen as the answer to overcoming the prevalence of contaminated food entering the supply chain. It provides reassurance to consumers while alerting both retailers and manufacturers to food identified as unsafe.

Transparency in agriculture

Increasingly, in recent years, companies are embracing the capabilities of blockchain technology to create concepts that specifically appeal to the business-to-consumer organic agriculture sector.

The agriculture industry is also using blockchain to maximise its potential in transport, logistics and transactional costs. It is achieving this by improving its inventory tracking and shipping processes and reducing associated transaction costs by avoiding the need for third-party involvement from banks.



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Blockchain Technology Is Improving Food Traceability
Blockchain Technology Is Improving Food Traceability
Blockchain Technology Is Improving Food Traceability
Blockchain Technology Is Improving Food Traceability

Blockchain Technology Is Improving Food Traceability

Blockchain Technology Is Improving Food Traceability